Today’s guest is Emma Heal, Managing Director of Lucky Saint, the UK’s biggest dedicated alcohol-free beer brand with the aim to “inspire the world to drink better.”
Emma tells us what a Managing Director does and what it was like to take on her role at Lucky Saint in February 2020… just one month before the pandemic began.
We then take a deep dive into the business: the incredible growth Lucky Saint has seen (growing 150% year on year), who their customers are, and what sets the brand apart from the other no- and low-alcohol products on the market.
Finally, Emma talks us through her career to date spanning a range of food and drink brands, what led her to pursue a career in beer, and what she enjoys most about being a part of the beer industry.
Image from LX PR