March 11th, 5-5:45pm
SIBA BeerX at the Liverpool Exhibition Centre. Click here to purchase a ticket to the exhibition.
Advertorial copy, in both traditional print media and on social platforms, can be prohibitively costly for small independent brewers. However, editors, writers and communicators are always on the hunt for content to increase their reach and readership. Natalya Watson and Annabel Smith will take you through the best ways to build relationships with journalists, broadcasters, influencers, bloggers and vloggers; how to curate a press release which stands out from the competition; and how to make sure you get key messages across in media interviews. If you want to raise your brand profile, this is an unmissable session from two of the UK’s most prominent beer communicators.
Head on over to the BeerX website to purchase a ticket to the exhibition and check out what’s on.
Any questions, please don’t hesitate to get in touch.